Eddy Anemian’s capsule collection for H&M


On September 10, Oriflame held an event at Loft, where the Stylist of the Russian TV program “Fashion Verdict” Nikolay Ovechkin, and the winner of “H&M design competition” designer Eddy Anemian talked about the latest fashion trends and their personal accomplishments.

H&M Design Award 2014

H&M Design Award 2014

After struggling to present himself in Armenian, Eddy Anemian apologized to the audience and continued his speech in English through an interpreter. Starting from his study place- La Cambre School in Brussels – he told us how he decided to participate in an annual design championship launched by the Swedish company H&M. It is known that the winner of the Annual Award gets a $50.000 cash prize and an opportunity to present his/her collection at Mercedes-Benz Stockholm Fashion Week. It was announced that Eddy Anemian became the winner of the retailer’s third annual design award with his 10-piece collection that will be out globally in H&M on October 23. Besides winning this competition, Eddy Anemian also worked with Balenciaga and another big fashion house –Dior.



© thisisjanewayne.com


©Eddy Anemian: Lempire studio 3


For now, he works on his personal collection in Paris. He was told that his collection would be a great sample for Haute Couture. However, Eddy Anemian does not want to continue his career by creating only high-fashion clothes. He definitely has a clear understanding of his goals. This was his second visit to Armenia, and he looks forward to exploring his Armenian roots.


Tatevik Avetisyan


Leave a Reply

Your email address will not be published. Required fields are marked *